A

Life-changing

Opportunity.

At Real Pilates, we have the formula for success and are determined to empower you with outstanding know-how, resources, training and support to run your own thriving venture.

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WHY FRANCHISE?

Because, contrary to a regular business that needs building from scratch, in a franchise business, the franchisor provides a developed way of doing business, ongoing guidance, systems and assistance in return for periodic payment of royalties. Key advantages of buying a franchise:

It offers the independence of small business ownership supported by the benefits of belonging to a wider business network.

You don't need specialised business experience to run a franchise. We provide the training you need to operate our business model.

You may find it easier to secure finance for a franchise. It will cost less to buy a franchise than start your own business of the same type.

We offer you an established reputation and image, proven management and work practices, access to national advertising and ongoing support.

WHY REAL PILATES?

Founded in 2009 by Reza & Bita Alavi, two passionate entrepreneurs with a combined 20-year professional experience across the Middle East, Europe and South-East Asia, Real Pilates has become the region's most recognised mind-body fitness club.

We have won over 20 industry awards, including the coveted Studio of the Year award for 7 years running!

We are the official Merrithew® Licensed Training Centre in the region offering internationally recognised certification programs and workshops: STOTT PILATES®, Total Barre® and Merrithew Fascial Movement.

Unlike our competitors, we only follow one methodology, equipment brand and education system. All instructors are full-time employees who are STOTT PILATES certified, i.e. no freelancers, no mix of methods, exercise approaches, etc.

Our objective is simple. With us, you will make a significant and tangible impact in the wellbeing of people coming from of all walks of life, whatever their mind and body objectives be; injury rehab, toning, general fitness, weight loss, healthy pregnancy, athletic conditioning, etc.

Benefits

Strongest Mind-Body Brand in EMEA

Real Pilates the most recognised Pilates & Yoga studio brand in the Middle East and one of the most award winning health & fitness clubs with its 3 full-equipped facilities in Dubai, more than 20 industry awards won over the past decade, including Studio of the Year for 7 consecutive years running at the Fit Awards sponsored by Sport 360 and the Dubai Sports Council.el provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.

Exceptional Growth

MENA's No. 1 name in Pilates, we have experienced exceptional growth since inception, well beyond our projections; and we managed to weather the Covid pandemic storm better than most fitness clubs in the region. But there are both new territory and existing studio opportunities available in the region and beyond.

Proven Business Model

Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.

Extensive Support

Site build

We'll assist you through the build - out process from approved layout and general construction, to interior design, music and technology.

Recruitment

The quality of the instruction defines a class; you will receive assistance hiring the most qualified instructors, general managers & sales team.

Training

Support & comprehensive training is essential for your success as a Real Pilates Franchise Owner so along with your initial intensive training, you will experience ongoing, interactive sales, marketing, recruitment and retail training in a variety of modes.

Marketing

From the moment you join the Real Pilates family, the marketing of your location begins, with personalized support to set you up with all means of generating website traffic and memberships.

Own A Studio

GET IN TOUCH

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Frequently Asked Questions

What is a Real Pilates franchise?

We are a specialised boutique Pilates studio that offers high quality Pilates & Yoga group classes and bespoke private sessions.

Unlike our competitors, we only follow one methodology, equipment brand and education system. All instructors are full-time employees who are STOTT PILATES certified, i.e. no freelancers, no mix of methods, exercise approaches, etc.

Real Pilates’s objective is simple: enriching people’s lives. With us, you will make a significant and tangible impact in the wellbeing of people coming from of all walks of life, whatever their mind and body objectives be; injury rehab, toning, general fitness, weight loss, healthy pregnancy, athletic conditioning, etc.

We currently have three outlets operating in prime locations in Dubai, the United Arab Emirates, including one franchised location.

Real Pilates serves multicultural middle to high-income customers. The size of a typical Real Pilates varies from 2,000 to 4,500 sqft with a customer flow of 150 to 180 customers per day.

How much does the franchise cost?

The initial investment for an individual Real Pilates in the UAE ranges from AED 1,365,000 to AED 2,560,000 (AED 1,960,000 on average) this includes Franchise Fee, Training, 6 Months Rental, Working Capital and others. These are UAE based figures and may vary depending on multiple factors (city, location, size of facility, etc.)

How much does the franchise fee cost?

Based on the level of support Real Pilates intends to provide to its franchisees, the Franchise Fee for a Start-up Franchise (Individual) is AED 120,000.

There is also the option to obtain an Area Development franchise, i.e. several units for a larger territory. The Franchise Fee for Area Development is AED 288,000 with a gradual payment plan. Please contact us for more details.

How much is the fee for continuing support services “Royalty Fee”?

The continuing services, or “royalty fee,” is 6% of your gross sales and is paid monthly. This fee entitles you to use the Real Pilates service mark, use of distinctive system, marketing assistance, ongoing business development and counselling, and other benefits that come with being an Real Pilates franchisee.

Will I have an exclusive territory?

Real Pilates grants an exclusive territory for a minimum of 3 outlets and agreed upon case-by-case basis.

What about advertising?

The Real Pilates name and reputation is an important part of our business. You will spend at least 3% of your gross sales per month on local advertising. In addition, if we should establish fees for a Marketing Fund, you will be expected to make Marketing Fund contributions of up to 1% of your monthly gross sales.

How much training is provided in the Real Pilates system?

Real Pilates Management will provide franchisees with approximately 10 to 30 days of initial training at Real Pilates headquarters or at a location designated by the Real Pilates Management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business.

Phase I - Instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and Two (2) to Five (5) designated attendees.

Phase II - On-site training typically takes place when the franchisee commences operations. Experienced trainers from Real Pilates will provide on-site training for a period of 5 to 7 days to assist the franchisee in the commencement of operations.

What is the term of the Real Pilates Franchise Agreement?

The initial term of the Franchise Agreement is five years from the date the Franchise Agreement is signed. The franchise is renewable for four additional terms of five years each, providing you have complied with the provisions of the Franchise Agreement.

What are the Support Systems provided by Real Pilates?

In addition to field support, members of Real Pilates organization will provide the services listed below:

Operational Support -- Real Pilates Management will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.

Site Selection -- Prior to approving a site for Real Pilates outlet, Real Pilates Management will provide franchisees with clear guidelines for a suitable location. Real Pilates will require franchisees to follow these instructions to ensure that an appropriate site is located.

Marketing Support -- Real Pilates Management coordinates development of advertising materials and strategies for the benefit of all members of the franchise network. It should also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.

Accounting/Audit/Legal -- Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.

Ongoing Research and Development -- Real Pilates Management continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.

Overall Program Oversight -- Real Pilates Management provides the overall coordination and planning for the Real Pilates franchise system.

What is my next step?

Simply complete the Franchise Application Form. Upon receiving the form, we will contact you. In the meantime, if you have any questions, click here to contact us.